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Job Description
We are seeking a highly skilled and dynamic Advertising & Digital Marketing personnel to lead our company’s group effort in assisting multiple brands under our care within the accommodation and property related industries. As the Advertising & Digital Marketing Manager, you will play a pivotal role in creating, enhancing, and maintaining engaging content that aligns with our stakeholders' vision and resonates with our target audiences. This role requires a unique blend of creative writing, social media expertise, and leadership capabilities. Other than that, this position will require you to deal directly with all directors in different portfolios and will be responsible for following:
· Develop and execute comprehensive content strategies for multiple brands within the accommodation and property-related industries.
· Oversee the creation, optimization, and management of engaging content across various digital platforms.
· Lead the conceptualization and execution of multimedia advertising campaigns to enhance brand visibility.
· Coordinate with creative teams to develop compelling video promotions, marketing content, ads, and graphic materials.
· Utilize social media platforms to drive brand awareness, engagement, and customer acquisition.
· Stay abreast of social media trends and implement strategies to maximize reach and impact.
· Ensure that all advertising and digital marketing efforts align with stakeholder objectives and contribute to the overall brand messaging.
· Collaborate with stakeholders to maintain consistent brand representation across all channels.
· Collaborate with internal teams, external agencies, and partners to execute integrated marketing campaigns.
· Analyze marketing performance metrics and leverage insights to refine strategies and optimize campaign effectiveness.
· Use data-driven approaches to assess the success of advertising initiatives and adjust tactics accordingly.
· Develop and manage budgets for advertising and digital marketing campaigns.
· Ensure cost-effectiveness and efficient allocation of resources to achieve desired outcomes.
· Oversee the development of sales and marketing collateral, ensuring accuracy and alignment with brand messaging.
· Work closely with creative teams (in-house and vendors) to maintain high-quality content and visuals.
· Contribute to the development of long-term digital marketing strategies aligned with business goals.
· Identify emerging trends and opportunities within the accommodation and property-related industries.
· Conduct market research to stay informed about industry trends, competitive landscapes, and customer preferences.
· Use research findings to inform marketing strategies and identify areas for innovation.
Type of employment: Contract
Contract period: 4 months
Perks & Benefits
As Malaysia's leading managed accommodation solutions provider, The Purple House (TPH) stands out with our impressive portfolio of nearly 10,000 active beds. In fact, we proudly hold the distinction of being recognized by the Malaysia Book of Records 2022. Since our establishment in 2011, TPH has been at the forefront of the hostel management industry in Malaysia, continuously setting new standards of excellence. Over the years, our services have evolved and expanded beyond student housing to encompass a diverse range of offerings. From nursing staff accommodation and coliving to digital marketing solutions, workers accommodation, and integrated property management solutions, we cater to a wide array of clientele. Our commitment to delivering exceptional experiences sets us apart. In the esteemed International Student Barometer (ISB) 2021 Survey, TPH earned the impressive distinction of ranking No. 2 overall and securing the top spot for student accommodation in Malaysia (2018). We proudly collaborate with leading academic institutions, non-profit organizations, and medical facilities throughout the region. At TPH, our dedication knows no bounds. We go above and beyond the expectations of traditional property management businesses, ensuring that our clients receive unmatched service and unparalleled satisfaction. For more information on The Purple House, please visit our website: https://thepurplehouse.com.my/ and our Facebook page: https://www.facebook.com/thepurplehouseMY
職位描述
我們正在尋找技術精湛、充滿活力的廣告和數位行銷人員來領導我們公司的團隊努力,協助我們在住宿和房地產相關行業關注的多個品牌。作為廣告和數位行銷經理,您將在創建、增強和維護符合我們利益相關者願景並與我們的目標受眾產生共鳴的引人入勝的內容方面發揮關鍵作用。這個角色需要創意寫作、社群媒體專業知識和領導能力的獨特結合。除此之外,該職位將要求您直接與不同投資組合中的所有董事打交道,並負責以下工作:
· 為住宿和房地產相關行業的多個品牌制定並執行全面的內容策略。
· 監督各種數位平台上引人入勝的內容的創建、優化和管理。
· 領導多媒體廣告活動的概念化和執行,以提高品牌知名度。
· 與創意團隊協調開發引人注目的影片促銷、行銷內容、廣告和圖形材料。
· 利用社群媒體平台提高品牌知名度、參與度和客戶獲取。
· 跟上社群媒體趨勢並實施策略以最大限度地擴大影響力和影響力。
· 確保所有廣告和數位行銷工作符合利害關係人的目標,並為整體品牌訊息做出貢獻。
· 與利害關係人合作,在所有管道中保持一致的品牌形象。
· 與內部團隊、外部機構和合作夥伴合作執行整合行銷活動。
· 分析行銷績效指標並利用見解來完善策略並優化行銷活動的有效性。
· 使用數據驅動的方法來評估廣告計劃的成功並相應地調整策略。
· 制定和管理廣告和數位行銷活動的預算。
· 確保成本效益和資源的有效分配以實現預期結果。
· 監督銷售和行銷材料的開發,確保準確性並與品牌訊息保持一致。
· 與創意團隊(內部和供應商)密切合作,以維持高品質的內容和視覺效果。
· 有助於制定與業務目標一致的長期數位行銷策略。
· 識別住宿和房地產相關行業的新興趨勢和機會。
· 進行市場研究,了解產業趨勢、競爭格局和顧客偏好。
· 利用研究結果為行銷策略提供資訊並確定創新領域。
津貼和福利
As Malaysia's leading managed accommodation solutions provider, The Purple House (TPH) stands out with our impressive portfolio of nearly 10,000 active beds. In fact, we proudly hold the distinction of being recognized by the Malaysia Book of Records 2022. Since our establishment in 2011, TPH has been at the forefront of the hostel management industry in Malaysia, continuously setting new standards of excellence. Over the years, our services have evolved and expanded beyond student housing to encompass a diverse range of offerings. From nursing staff accommodation and coliving to digital marketing solutions, workers accommodation, and integrated property management solutions, we cater to a wide array of clientele. Our commitment to delivering exceptional experiences sets us apart. In the esteemed International Student Barometer (ISB) 2021 Survey, TPH earned the impressive distinction of ranking No. 2 overall and securing the top spot for student accommodation in Malaysia (2018). We proudly collaborate with leading academic institutions, non-profit organizations, and medical facilities throughout the region. At TPH, our dedication knows no bounds. We go above and beyond the expectations of traditional property management businesses, ensuring that our clients receive unmatched service and unparalleled satisfaction. For more information on The Purple House, please visit our website: https://thepurplehouse.com.my/ and our Facebook page: https://www.facebook.com/thepurplehouseMY