The Group Brand Director/ Brand Director is responsible for contributing to the achievement of business plan objectives by the effective management of the provision of quality communication strategies to clients
JOB PURPOSE
Maintain regular contact with clients
Lead effective meetings
Thorough knowledge of client’s business, competitors and market
Opportunities for incremental revenue increases identified and developed
Development of all major and new campaign briefs
Recommend appropriate research as required
Brief Creative on campaigns
Prepare strategies for selling creative work to clients ensuring creative is on strategy and within budget
Media consulted on strategies as required
Work conforms with corporate brand identity guidelines and media specifications
Creative work confirms with advertising codes, legal and ethical standards
Preparation and monitoring of annual financial plan
Working knowledge of client contracts
Sign-off of relevant financial related documentation (ISRs, POs, production estimates etc)
Provide clients with accurate monthly budget/actual reconciliation/s for media/ production
Preparation of accurate monthly client billing forecasts
Record and maintain detailed headhours on all tasks
Work trafficked in an effective manner
Team members adhere to established processes and procedures
All appropriate sign-offs obtained
Team members have a clear understanding of job requirements
Performance Agreements in place and reviews conducted on time
KEY PERFORMANCE
Client Reviews
Growth in client spend
Profit
Sign-off of brief by Client
Relevance of research and acceptance by client
Internal agreements reached on project process and timelines before communication to client Acceptance of creative by client
Work produced on strategy
Work meets all standards
Accurate timesheets completed daily and submitted weekly
All estimates signed by Group Brand Director and client prior to job commencement
Sign off of PO’s by Group Brand Director without revision
On time and accurate forecasts prepared monthly
100% accurate client billings summary prepared monthly
Projects completed on time and within budget
Relevant sign-off in place before work commences
Performance reviews conducted on time
Weekly team meetings
JUDGEMENTS/DECISION MAKING:
The Group Brand Director/ Brand Director is expected to determine what is presented to clients, whether research is required, and the delegation of tasks to team members. The Group Brand Director / Brand Director is expected to add value to the Clients’ activities and so build the Agency’s business with that Client